How to Find a Marketing Job Abroad: A Step-by-Step Guide
Imagine what it would be like to score your ideal marketing job in your dream destination. You get to take on a new challenge in a new culture. You get the thrill of moving somewhere new and exciting.
Sounds like something you’d be interested in? Then you’ve come to the perfect place. In this article, we’ll dissect how to find a marketing job abroad.
We’ll look at the experience necessary, we’ll give you tips on where to find marketing jobs overseas (including secret job boards), and finally, we’ll lead you through the process of applying for and accepting a marketing job overseas from start to finish.
The Perks of Working Abroad
You’re probably already pretty well-versed in the perks of working abroad, but it’s never a bad idea to go over them one more time.
A new challenge in a new culture: Taking on a new role abroad can really help shake things up for you. You’ll experience how teams work in a different culture to your own, and this will help open up your mind. Chances are you’ll learn new ways of tackling challenges that you hadn’t considered before.
- Live where you want: If you choose to work abroad, you can tailor your job search to places you would absolutely love to live. Living in a location that makes you happy can have a huge impact on your well being and job satisfaction.
- Learn a new language: A byproduct of moving to a country where you don’t speak the language (if that’s the case) is that you are likely to pick it up while you’re there. Total immersion is one of the best ways to learn new languages. Ask your colleagues to teach you new words daily, and soon enough, you’ll be conversing with them in their native tongue.
- Make lasting connections: When you live abroad, you tend to make close relationships far quicker than you would back home. Since you won’t be able to lean on your long-time friends or family as a crutch, you’ll be free to form tight bonds. This can have a wonderful impact on your working life, since it is much more enjoyable to work with friends than acquaintances.
There are plenty more perks of working abroad, but let’s move on to the details of just how to land one of the many dream marketing jobs abroad.
Are You Ready For a Marketing Job Abroad?
Before you get too excited, stop and take a breather. Let’s first establish if you are ready to make this big career leap. For that, you’ll need to consider a few things.
The first thing to ponder is your knowledge: do you have the know-how and skills necessary to fulfil the requirements of a marketing job abroad? Second, do you have the experience necessary? And finally, do you have the personal skills and self motivation it takes to adapt to a new culture?
You’re not the only one who wants to work abroad–in fact, you’re a small fish in a quickly expanding ocean. As such, you’ll need carefully honed skills to stand out among the competition. For a marketing position, it’s imperative to have a combination the following skills:
- Impeccable spelling and grammar
- Creative thinking
- Paid media
- Content marketing
- Strategy and analytics
- A/B Testing
That’s just to name a few. If you don’t yet have all these skills, it’s best to take a few online courses and polish your talents before starting your job search. Depending on what skills you are interested in, here’s a good place to start:
- Adwords courses
- Facebook Ads with Jon Loomer
- SEO with Traffic Think Tank and Ahrefs
- Content Marketing with Animalz and Nat Eliason
The Gift of Experience
Experience is key to landing your dream job abroad. If you can demonstrate to your potential future employer that you have already excelled at a similar role in the past, they will be much more likely to go through the efforts of relocating you.
The Right Personality Traits
Skills and experience are integral elements to help you get your marketing job abroad. That being said, working abroad is not for everyone. Personality traits that do well in a role abroad include being extroverted, respectful, and adaptable.
Being extroverted (or at least not totally shy) is key for being able to speak up and ask important questions on anything that is unclear in your new role. It’s also helpful for meeting new people and making quality connections. It’s important to be respectful of the new culture you’re entering and living in as well. This means you’ll want to brush up on the do’s and don’ts of your new culture. There is a very distinct business card culture in Asia, for example, in which anyone moving to the region for business ought to be versed.
Where To Find Marketing Jobs Overseas
Now that you’ve established that you have what it takes to secure your ideal marketing job in your desired destination, it’s time to get job hunting! Many people are a tad lost when it comes to knowing how to find a marketing job abroad. To help you get started, we’ve compiled some hints and tricks to start your search.
At the risk of tooting our own horn, Jobbatical is a great starting point. Connecting companies with tech, business or creative talent around the world is our thing, so if you are looking for a Marketing Job abroad, we are the perfect place to start.
The internet is chock full of job boards, but not all of them are created equal. To find a marketing job abroad, you’ll want to look on websites that offer relocation.
- Growth Engineers
- Adweek Jobs
- American Marketing Association
- Media Bistro
It’s also a good idea to check out your local Craigslist page and sign up for alerts for marketing jobs. This way, you’ll be among the first to know when a new job is posted, and you can get your application in right away.
The bottom-up approach can sometimes be more effective, if you’re looking to build a career abroad. Take some time to draw up your dream job. Get creative and specific. You can include things like salary goals, weekly hours, ongoing education, paid vacation, pet insurance–you name it! Then, add what you are looking for in a particular company. This could include details of their company culture, employee backgrounds, and even how many followers they have on Instagram.
Your next step is to research companies that have the particular qualities you’ve described. Make a list of three to 10 companies that fit your profile. Once you have those, become an avid fan and follow each company. Check their career pages daily. Comment on their social media posts. Watch their YouTube videos. Download their podcasts. Once you’re super familiar with them, get in touch. Even if they aren’t advertising your dream job now, let them know you exist. That way, you’ll be at the top of their mind when it does, in fact, become available!
Facebook groups are a fantastic resource when used wisely. There are all kinds of groups where employers frequently post to advertise their available positions and opportunities. You can also post in them yourself to let potential employers know that you are available. Be sure your Facebook profile is clean and professional, as any potential employer you contact via Facebook (and often even ones you don’t) will check your Facebook profile page. Time to increase the security settings of your college photo albums!
Submitting Your Application for a Marketing Job Abroad
Now that you have the resources at your fingertips to find your next marketing job abroad, it’s time to apply.
Take our advice: don’t dive right in.
Spend some time, if you haven’t already, researching the company that’s advertising an attractive position. Once you’re familiar with what they do and how they do it, it’s time to start your application.
They will likely ask for a cover letter, work samples, and a CV. Some red flags recruiters are looking for when screening for resumes are:
- Inconsistencies in education, past jobs, or career paths.
- Obvious gaps in work history.
- Ending jobs because of disagreements with superiors or colleagues.
- Lack of concrete work examples.
- Basic information missing, such as current email or mailing address. Simple errors in things like grammar, spelling, email formatting, etc.
- Not following the instructions of the job post carefully.
It’s good practice to update and adjust your CV according to the description and skill requirements of each job to which you apply. We aren’t suggesting you lie or embellish your skills and qualifications. Rather, you select what you’d like to highlight according to what’s important for the role. You may also want to adjust the aesthetics of your CV according to the company branding. If they are quite serious, bright colors and photos may be a no-no. If they seem more fun and playful, you can try something a bit edgier to get their attention.
These days, companies are getting increasingly creative with their job ads, so you may be asked particular questions relating to the role as well. Often, the questions can be quite similar from employer to employer, so we recommend saving your answers in a document for easy cut and paste (with slight adjustments) later for another job application.
Standout Among The Crowd with a Cover Video
Cover letters are great, but if you’re really keen on the job, why not go a step further and create a cover video? This will allow your potential employer to get a much better idea of your qualifications and personality. Don’t just recite your CV. Get creative. The more striking your application, the more likely you will stand out above the rest.
For a marketing job, the work samples they will likely ask you to send could include marketing plans, social media calendars, or press releases. Have your best samples at hand. The best way to present a work sample is in your own website, or a case study.
Make sure you start with the problem you were trying to solve, the thought process behind the solution, how you implemented it, and the results. Don’t forget to add metrics!
Applying for Multiple Jobs at Once
If you’re really set on getting a marketing job abroad, you’ll want to apply for more than just one job at a time. This means you’ll have to hone your juggling and organisational skills, so as to keep all the different jobs separate.
Accidentally using the wrong company name when writing to a new potential employer can be fatal in your job search. And it is shocking how easily it can happen if you have too many tabs open on both your computer and in your mind.
You may have followed our advice about saving answers from one application and reusing them on another. This saves time and energy, but can also have serious consequences if you don’t remember to adjust the text slightly. Take time to clearly define each role and each company, and triple check your applications to ensure they are 100 percent tailored to the role and company in question.
It’s also a good idea to keep track of the jobs for which you’ve applied, and follow up again in a week or two. We recommend using an organisational tool like Trello for this purpose, where you can store all the information about a single role and company in its own card, and move it down the line as you make your way through the application process.
Interviewing for Marketing Jobs Abroad
It’s always exciting to be shortlisted for a job. But now is when you really need to pull up your socks. Your potential employer will start being far more critical in this stage of the application process. Here are a few tips and tricks for acing the interview portion.
- If they ask to arrange a Skype meeting, check which time zone they are in, and select a few times that are convenient for both of you. This meeting planner is an excellent tool for just that purpose. Your potential employer will appreciate your consideration.
- Dress up for the interview. Even if you only show your top half in a Skype call, spending some time to make yourself look professional from head to toe will make you feel the part for your interview. Don’t forget to sit up straight.
- Have questions ready for them. Your potential employer wants you to take an interest in them and their company. This is your chance to ask them any questions you might have about the role. At this point, it’s best to avoid questions about the country, culture, and area in which you may be placed. Those particulars can be either researched on your own, or discussed at a later stage.
Accepting an Offer
Your new employer has sent you an e-mail or called you to let you know that you got the job. Congratulations! You followed all the above steps and you landed the job of your dreams. Here are a few things to consider before accepting the offer.
- Look at that dream job description you wrote back when you started your search. How closely do the particulars of this role match what you were after? If anything strays too far from your original ideals, consider writing a polite acceptance letter, asking if it would be possible to make some slight adjustments to the role.
- Read the contract aloud. Seriously, out loud. Why? Far too many new employees don’t bother to read their contracts in full, or skim them and miss important elements. Reading your contract aloud, though it may feel tedious at the time, is the best way to ensure you don’t miss anything in your contract that could come back to bite you in the bum later. If anything in your contract is unclear, shoot your new employer a message. They will probably be impressed by how thorough you are, adding extra brownie points before you even start!
- How will you be paid? Which currency will you receive? Do you need to set up a bank in your new country, or will they pay into your home country bank? If the latter, who will they cover the fees? Do you need pay taxes? If so, where? In your home country, in your new country of residence, or both?
Go Get ‘Em!
Now that you have taken the time to learn how to find, apply for, and accept the best marketing jobs abroad, it’s time to put your newfound knowledge into practice! Feel free to adapt and add to our suggestions, according to your needs. There isn’t one cut-and-dry way to land the job of your dreams abroad, but the above tips are a great launchpad for your job-hunting journey. Good luck!