Head of Marketing

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Responsibilities

  • Oversee and act as the main driving force behind our online marketing, growth hacking, app store optimization, business development with focus on marketing
  • Manage product development projects from a marketing perspective
  • Constantly re-evaluate the performance of all online marketing channels
  • Increase our user count and conversion rate (website and in-product)
  • Develop a consistent marketing strategy that efficiently scales the business
  • Develop mobile marketing portfolio objectives and strategies for growth
  • Develop and manage the lead management process, including the strategy for lead qualification and nurturing
  • Challenge the existing business model of our freemium and premium-only products
  • Manage your team, conduct one-on-one's, drive KPI’s, decide on and delegate tasks, conduct performance reviews and salary discussions
  • Provide leadership and mentorship for our global marketing team

Requirements

  • You have at least 3 years of experience as an online marketer, growth hacker, or in another similar role at a SaaS or online tech company.
  • You have extensive experience managing a full and integrated marketing mix and introducing new channels to existing plans.
  • Your knowledge should include web (usability, accessibility, user experience) and at least two online marketing channels and email marketing.
  • You should have first working experience in either people management or project/stakeholder management.
  • You have in-depth knowledge of SaaS funnels and metrics.
  • Data-driven and very analytical, you know how data works and how to utilize quantitative methods.
  • You’ve got to be familiar and comfortable with the technology and analytics, and have a genuine curiosity about data.
  • You have a strong understanding of the mobile marketing landscape and about the potential of the possibilities and solutions.
  • You communicate fluently in English.

Compensation

  • We offer attractive salary packages above the Berlin-Brandenburg average.
  • Need a visa or an apartment? We'll handle that for you.
  • Berlin has everything you could want in a city: amazing nightlife, world-class culture, great places to eat, a gigantic start-up scene, as well as beautiful lakes and forests.
  • Whether it's the newest Linux-powerhouse or an individually configured Mac—you name it, we'll order for you.
  • When there’s nothing you fancy in our well-stocked kitchen, we normally enjoy our lunch breaks at one of the many nearby restaurants or in the park. If you just can’t tear yourself away from your project, don’t worry! We’ll call in take-away for you!
  • After you get to know our fantastic group at one of our many team events or evenings, you’ll see that at ZenMate, everyone is considered a friend, not just a co-worker.

Job description

As the leader of our marketing team, you will play a key role in shaping the product as well as building and retaining our customer base. You will drive our growth and customer acquisition strategies through product and marketing channel optimization.
A very sociable person, you're able to lead, coach, cooperate, and nurture a winning mindset. Your competitive mentality makes you want to improve the business, your team and yourself every day. We'll trust you to have your own unique blend of business and technical savvy, as well as plenty of entrepreneurial spirit. Keenly interested in digital marketing, you love leveraging and building amazing, impactful products.
When applying, please include a CV and/or work samples/references. And don't forget to add a few lines about why you're the best person for the job.

The company

The Location

Berlin, Germany

Moving to Germany

If you hold the passport of a visa-free country, you can start working in Germany within 14-60 working day. If you need a visa to enter Germany, the visa processing time will be added to that.