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Product Marketing Specialist

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Mindvalley offers visa sponsorship

Mindvalley will arrange the immigration paperwork required for the winning candidate and cover the associated costs.

growth
impact
product marketing
marketing
product marketing specialist
email marketing
Google Analytics
mobile apps
Blink Webinar
Hubspot
Ignite
traffic
affiliate marketing
content marketing
social media
marketing psychology
conversion hacking
funnel building methodology

Responsibilities

  • Research: Constantly learn cutting-edge marketing practices in the industry, and figure out how they can be brought to our current funnels.
  • Funnel building: Building funnels and learning to best sell products online is a major part of this role, and it will involve project management, creating and maintaining a straight line for standard operations, and communication with key stakeholders.
  • Conversion hacking: Responsible for improving conversion along the funnel
  • Innovation and growth process implementation: Following growth methodology, prioritise the most impactful ideas from your research and execute fast.
  • Measuring the impact: Reporting on important metrics from Google Analytics, Blink Webinars, Maropost and any other 3rd party tools that may be used.
  • Production manager: Lead the project team in executing the product launch and offer optimisation of products. Maintain communication, keep everyone informed, and document all activities on relevant channels. Responsible for setting up emails in Maropost and Blink, and updating copy of the pages on Ignite.
  • Marketing psychology: Create marketing psychology for the product and ensure that the entire product is in alignment with the marketing strategy.
  • Product marketing owner: Responsible for increasing Mindvalley's revenue from the success of the product launch.

Requirements

  • Growth hacking mindset.
  • A firm grasp of data analysis and data-driven decision making.
  • Addicted to learning and passionate about selling products online: This mindset is critical because, like every role, this will involve a lot of project management but you can't settle there, and this mindset will enable you to challenge all existing practices, research and study what's happening in the world and constantly bring it back to Mindvalley. We will be investing in this person's learning by purchasing new courses and sending you for external training in the future.
  • Marketing tech savvy: Ability to execute email marketing, Google Analytics, mobile apps, Blink Webinar, Hubspot/Ignite etc.
  • Excellent interpersonal skills, an exceptional team player and able to handle tight deadlines, fast execution while being detailed-oriented.
  • Excellent time management and project management skills.

Compensation & Benefits

  • Apply and let's discuss your salary and benefits.
  • You'll be exposed to some of the best knowledge, people, and resources available anywhere. Mindvalley is considered one of the top places in the world to work and has been written about in magazines, articles and on TV.

Job description

As one of our product marketing specialists, you'll be responsible for the implementation of the marketing success of our products. You will be the key stakeholder responsible for products that you will launch or optimise for evergreen traffic. For these products, you will be trusted and responsible for the entire funnel and will be interacting with different stakeholders in the process (traffic, affiliate marketing, content marketing, and social media) to ensure that all marketing assets are in place.
This position involves studying and hands-on experience in marketing psychology, conversion hacking, funnel building methodology. This role is crucial for Mindvalley, as it has a direct impact on our revenue! Any new innovation or idea based on your knowledge and external research, that successfully improves performance in any funnel, will get implemented across all funnels. How's that for a challenge?
Your application must include:
1. Your resume in PDF format. Include links to work samples you have created so we can see proof of your talents.
2. Your video cover letter. Record yourself speaking in a 3-minute video and upload it to YouTube. Tell us about your mission in life and how you grow yourself each day on the path towards it. How does Mindvalley fit into that journey?

The company

Life at Mindvalley

At Mindvalley, we grow our employees into extraordinary individuals by exposing them to leading edge ideas in human transformation. But here, we don’t just work on ourselves - we take the whole world to new heights with us.
We often hear from people that today’s education failed them. So Mindvalley partners with legendary teachers to fill these gaps and create disruptive new ways of learning. We do this in the real world by inventing a radically new form of college called Mindvalley U., and we do this online via Mindvalley Academy and its innovative new forms of digital learning like Quests.
Ultimately, we’re more than an education company, we’re a community of 2 million people across 100+ countries dedicated to becoming the most extraordinary versions of ourselves. And we are using these new found abilities to help push humanity forward.
No matter what role you fit into, you’ll be playing a crucial part in transforming lives across the planet. Because at Mindvalley, all paths lead to one common goal: upgrading humanity to its next level. Imagine collaborating and hanging out with some of the smartest, most ingenious, passionate people in the world. Learning the freshest, most innovative ideas in the realm of education and personal growth. Being part of festivals like A-Fest happening in exotic locations worldwide, meeting and creating with legendary authors and teachers, working from an award winning designer office with colleagues from 40+ countries -- but most importantly, taking advantage of the many opportunities here to grow into the best version of yourself you can be -- in mind, body, spirit and your ability to have an impact on the world.
Ready to apply to Mindvalley? This three-step process will help you see if we're a match:
Mindvalley is a not a regular company. Rather we are a cross between a company, a community and a mission. We’re focused on ONE thing --- envisioning the future of human education and making that future a reality TODAY, so we can push the human race forward.
Because of this, we care about three things when you apply. First, which Mindvalley education mission best appeals to you, second, if you can fully and relentlessly get behind our values and finally, which team you’d like to join. At Mindvalley, we live and breathe our mission.
Step 1: Does Our Mission Excite You?
The most extraordinary people in the world today don't have a career. What they have -- is a mission. At Mindvalley, our mission is to give humanity the education system it deserves.
When you’re working at Mindvalley, you can directly touch millions of lives of with your work and give human beings one of the greatest gifts of all, the gift of wisdom and knowledge that leads to them awakening into the greatest version of themselves.
We’re working on education in a number of ways. Before applying, see if any of these four initiatives appeal to you. Can you see yourself working on one of these projects for the next 3 years?
Mission 1 - Work with Legendary Teachers to Create Best-in-Class Courses
Mission 2 - Build the World’s Best Online Learning Platform
Mission 3 - Reinvent University for the Future
Mission 4 - Shape the Teachers that will Uplift Humanity
Step 2: Do You Align with Our Values?
These three values define everything we do. Do they resonate with you?
Unity
We fiercely believe in multiculturalism, humanism and environmentalism. We as the human race are in the evolution towards a better future together. As a Mindvalley community, we will never be afraid to take a bold stand for what we believe is right.
Transformation
Transforming individuals into the best versions of themselves is our goal - this holds true for our customers, partners and employees.
Envisioning
We are not afraid to question the status quo and will never settle in our pursuit to push boundaries and create a better future. Our default approach is innovation, even if it involves a healthy disregard for (b)rules.
Step 3: Would You Love to Be Part of One Of These Teams?
Our teams drive us towards the mission. Our work culture and employee development programs attract brilliant applicants from around the world. Make it in, and you’ll be working with some of the best minds in the business. We understand that “A” players attract “A” players. We recruit people who are not just brilliant, but people who are talented, driven, positive and live life with a purpose. Get in, and you’ll be surrounded with friends, peers and a network that will help you move your life to a whole new level. Each team seeks people of unique and different skills.

The Location

Kuala Lumpur, Malaysia

Moving to Malaysia

If you hold the passport of a visa-free country, you can start working in Malaysia within approximately 4 weeks after submitting your application. If you need a visa to enter Malaysia, the visa processing time will be added to that.

Apply now

Product Marketing Specialist